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U.S. POLO ASSN. SPECIAL GUEST ACTOR NICOLAS VAPORIDIS AT PITTI IMMAGINEUOMO SHOW IN ITALY

Jun 30, 2017 1:59 PM

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U.S. Polo Assn., on the occasion of Pitti Immagine Uomo 92nd edition, hosted Nicolas Vaporidis, one of the most talented actors of Italian cinema, who starred in 18 movies and in 6 series and TV movies. “Ti amo in tutte le lingue del mondo”, “Notte prima degli esami”, “Come tu mi vuoi”, “Cemento armato”, “Questa notte è ancora nostra” and “Maschi contro femmine” are among the movies that contributed to the success of the actor, who today is also a film producer.

 

For one day Nicolas Vaporidis, special guest for U.S. Polo Assn., was a spokesman for the brand and its universe of values and wore the designs of the new Spring Summer 2018 collection. The encounter between the actor and the U.S. Polo Assn. world took place in an exceptional setting: the wardrobe room of a polo player, a cozy and well-organized place where visitors looked around and discovered the brand’s novelties.

 

The new U.S. Polo Assn. Spring Summer 2018 collection, perfectly tuned in to the brand’s DNA, yet with hints of metropolitan glamour, reveals natural and cool summer notes. The stylistic mark of the new designs are underlined by sometimes mismatching chromatic interplays, by the refinement of fabrics, by the precision in the style and by sophisticated details, interpreting sportswear in a U.S. Polo Assn. guise. The Limited Edition collection devoted to the Soccer World Cup 2018, which will be held in Russia, is in the spotlight with garments made in a unique and exclusive variant: polos, t-shirts, sweatshirts, beachwear designs, customized by terry-stitch embroideries, appliqués, prints and patches inspired by the nations participating in the World Cup, such as United States, England, Italy, France, Germany and Brazil. 

 

The U.S. Polo Assn. apparel is managed by Incom in Europe through a licensing agreement.

 

The new U.S. Polo Assn.’s Footwear Spring Summer 2018 collection is distinguished by many novelties in terms of style and materials, made in accordance with market trends without ever disregarding the American brand’s tradition. For men, the collection offers new sporty running shoes with collars in Lycra and ultra light soles and urban sneakers in soft leather or suede or in fresh washed-out canvas. The U.S. Polo Assn. footwear is produced by Bonis. 

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