NEWS

International brand U.S. Polo Assn. once more takes on tournament polo in the Middle East, this time as the official apparel sponsor for the 2017 high-goal Julius Baer Gold Cup (Dubai Open), outfitting teams, officials and staff with jerseys and showcasing product during the event. Competition starts Feb. 18 and continues through the final match, Friday, March 10, at the Al Habtoor Polo Resort and Club in Dubai, an elegant multi-discipline equestrian community.

Not to leave out the loyal spectators at the games, a merchandise tent and fashion show will make it easy for both fashionistas and fans to bring home a piece of the sport. For reliving the excitement or to catch it for the first time from home, Eurosport will delay-broadcast the final match March 20, 2017. All branding features the popular U.S. Polo Assn. Double Horseman mark of two mounted players battling over the ball. The successful American retailer’s stores in Dubai and Abu Dhabi are promoting attendance to the invitation-only polo and social event with a sweepstakes for tickets, T-shirt giveaways and social media coverage of the event as it unfolds over the week.

“With over $17 million in wholesale sales and 52 stores in the region, we knew we had a great chance to connect the history of our sport and our brand, here where polo and horses are so well loved,” said David Cummings, CEO/president of the brand’s managing entity, USPA Global Inc., a subsidiary of the United States Polo Association. A former polo player, Cummings added, “After sponsoring polo tournaments in Istanbul and New York’s Central Park, the response was so rewarding we’ve been looking for something similar, and we’ve found it in Dubai.”