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U.S. Polo Assn. Announced as the Official Apparel Partner for the 2018 Sentebale ISPS Handa Polo Cup Featuring the Duke of Sussex

Jul 18, 2018 1:40 PM

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The Duke of Sussex will play the Sentebale ISPS Handa Polo Cup
Photo: Chris Jackson

USPA Global Licensing Inc. (USPAGL), the official licensing arm and broadcaster of the United States Polo Association (USPA), is pleased to announce that U.S. Polo Assn. will be the official apparel partner and outfitter for all polo players at the 2018 Sentebale ISPS Handa Polo Cup. The event will take place on Thursday, July 26 at the Royal County of Berkshire Polo Club outside of London.

The annual event will feature Sentebale's Co-Founding Patron, The Duke of Sussex, and will raise vital funds for the charity, which was founded in 2006. This important charity supports the mental health and wellbeing of children affected by HIV in southern Africa. According to USPAGL CEO, J. Michael Prince, "U.S. Polo Assn. is proud to be the official apparel partner of such an impactful charitable polo event like the Sentebale ISPS Handa Polo Cup. We have the opportunity to support a wonderful and very important cause while also expanding global awareness for our brand and our ongoing support of the sport of polo around the world." 

Cathy Ferrier, CEO, Sentebale commented, "We are delighted that Sentebale's annual polo event is returning to the UK this summer. Thanks to our sponsors, including ISPS Handa, the event continues to be one of the most important in the charity's fundraising calendar and has enabled Sentebale to considerably expand our reach in southern Africa, both geographically and in the breadth of our work.

"U.S. Polo Assn. will design and provide custom jerseys for both teams playing in this year's match. The two teams competing will be the Sentebale St. Regis team, which include The Duke of Sussex and captained by Nacho Figueras versus the Royal Salute team captained by Malcom Borwick. In addition to outfitting the teams, U.S. Polo Assn. will outfit event staff at the Sentebale ISPS Handa Polo Cup, provide field signage and promote the event through digital and social media.

About U.S. Polo Assn. and USPA Global Licensing Inc. 

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States founded in 1890, making it one of the oldest sports governing bodies in the United States. With a global footprint of $1.6B and worldwide distribution through 1,000 U.S. Polo Assn. retail stores, department stores, independent retailers and ecommerce, U.S. Polo Assn. offers apparel for men, women and children, as well as accessories, footwear, travel and home goods in approximately 150 countries worldwide.

U.S. Polo Assn. recently launched childrenswear in the U.K. through the brand's partner, Brand Machine Group (BMG). The highly successful launch was executed with several strategic retail partners including Debenhams, River Island and USC, while expanding to Next later this year. The partnership with Debenhams includes U.S. Polo Assn. childrenswear shops in multiple locations, including the Oxford Street flagship in London. This location will host the Junior USA Team on Thursday, July 26 who will share their experiences as polo players with young consumers and sports fans in the U.K.

USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA, and the exclusive worldwide licensor for the USPA's global licensing program. USPAGL is the steward of the USPA's intellectual properties, providing the sport with a long-term source of revenue. Additionally, USPAGL also produces global broadcasts to bring the sport of polo to consumers and sports fans around the world.

About Sentebale

Sentebale is a charity Co-Founded by The Duke of Sussex and Prince Seeiso of Lesotho in 2006. The charity began working in Lesotho, a small, land-locked country in South Africa, with an aim to rewrite the future for the children and young people affected by HIV, providing the thousands of children and young people affected by the virus with vital access to care, education and, critically, psychosocial support. www.sentebale.org

For further information

USPAGL - Shannon Stilson - Senior Director of Marketing Phone +001.561.227.6994 - E-mail: sstilson@uspagl.com

BMG - Gina Digregorio - Head of Marketing Phone +44 (0) 20 7833 5772 - E-mail: gina.digregorio@brandmachinegroup.com

Tractenberg & Co. - Lindsay London / Lindsay Boos - PR Phone +001.212.929.7979 - E-mail: llondon@tractenberg.com / lboos@tractenberg.com

Visit our website at www.uspolo.org 

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