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C.V. Whitney Cup - sf

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11:00 AM ET

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4:00 PM ET

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THE USPA

Communications Coordinator

Reports directly to: Matt Baran, Director of Communications

Also Reports to: Bob Puetz, CEO

USPA Communications Coordinator:

The USPA’s Communications Coordinator facilitates and expedites the flow of information within the USPA and its membership by working with member clubs, promoting club activities, executing media strategy, including a strong social media presence, publishing daily content and informing and educating the membership. The position provides staff support of the USPA Services Department as directed by the USPA Executive Director of Services and CEO, responding to directives and communication objectives as mandated by the Chairman of the Association, the Board of Governors and the annual budget.

POSITION DESCRIPTION INCLUDES BUT IS NOT LIMITED TO:

● Plans and works collaboratively with other teams to manage end-to-end execution of strategic recommendations.

● Promotes USPA member and club activities including tournaments, awards, clinics and programs in an inviting and energizing manner via online platforms including social media, the website, email marketing, etc.

● Builds and executes social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. 

  • Facebook, Twitter, Instagram, YouTube and others.

● Generates, edits, publishes and shares daily content (original text, images, video, etc.) that builds meaningful connections and encourages community members to take action via social media.

● Responsible for creating email marketing campaigns.

● Coordinates with USPA Committees and LLCs to create Weekly roll-up.

● Coordinates with clubs, writers, photographers, and teams to collect tournament coverage and distributes the information to the USPA Website Manager and links to social media.

● Assists in executing communications strategies for USPA committee initiatives.

● Informs and educates membership of changes within the organization including, but not limited to equine welfare, rules, handicaps, etc.

● Assists with emergency type situations demanding the time, attention, and resources of the USPA CEO, Executive Director of Services and/or Marketing.

● Communicates between Global Licensing Marketing and USPA.

● Writes “USPA News” section and monthly features for Polo Players’ Edition Magazine.

● Writes and sends out press releases, media alerts and games coverage to outside media outlets as well as communicates with press regularly regarding questions and requests for USPA materials. 

● Works with Director of Communications and Club Marketing Coordinator for top-tier tournament coverage including website updates, game recaps, social media posts and aspects of livestream production (interviews, horse lists, live reads etc.).

● Edits, proofs and writes creative and historical content to be used in digital and print communications internally and externally.

Skills/ Requirements:

  • Ability to travel for business purposes.
  • Bachelor’s degree and/or four to six years’ related experience in public relations and/or marketing.  Must be an excellent writer, detail-oriented and able to work under tight deadlines.  
  • Requires excellent customer service, oral and written communication skills.
  • Strong social media background with at least two years’ experience managing a global brand’s social media presence.
  • Computer proficiency in Microsoft Office products (Word, Excel, PowerPoint).
  • Experience working with graphic designers and with graphic design software (Adobe Creative Suite) is highly desirable.
  • Experience working with a Content Management System and email marketing platforms.
  • Combine administrative, marketing and operations knowledge to achieve organizational goals.
  • Apply strong administrative skills to everyday business challenges.
  • Polo/riding background.

Disclaimer:

The preceding job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this classification. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

Please send cover letter and resume to Matt Baran at mbaran@uspolo.org.

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